The minor requires 18 hours, of which up to 9 credit hours may be double counted between the COM Major and the MarCom Minor. All minors are required to take the following:
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| COM 102 | Debate and Advocacy | 3 |
| or COM 110 | Public Speaking | |
| COM 162 | Introduction to Integrated Marketing Communications | 3 |
| Additional electives * | 12 | |
| Communicating for an Entrepreneurial Mindset | ||
| Writing for Public Relations and Advertising | ||
| Digital & Social Media Marketing | ||
| Special Seminar (Selected special topics courses that are marketing communication related (1-3h) ) | ||
| Communication Internship I | ||
| Visual Storytelling | ||
| Communication and Technology | ||
| Organizational Rhetoric | ||
| Social Media Marketing in the Creative Arts | ||
| Sport, Media, and Communication | ||
| Persuasion | ||
| International Communication | ||
| Health Communication Campaigns | ||
| Advanced Campaigns | ||
| Communication and Consumer Behavior | ||
| Integrated Marketing Communication for Non-Profit Organizations | ||
| Special Topics (Selected special topics courses that are marketing communication related (1-3h).) | ||
| Total Hours | 18 | |
- *
6 hours must be at the 300 level.
Students may count 3 credit hours from the Summer Management Program towards their requirements for the Marketing Communication Minor. This does not replace required courses nor the requirement for two 300 level COM courses.