Core Courses
DMG 710AI Marketing Strategy3
DMG 712The AI-Era Consumer Behavior and Research3
DMG 714AI Ethics and Marketing Responsibility3
DMG 720AI Marketing Analytics and Data Visualization3
DMG 722Storytelling and Creating Human and AI Content3
DMG 724Design Thinking and AI Tools3
DMG 730Campaign Analytics and the Ad-Tech Reset3
DMG 732AI-Powered Social Media Marketing Strategy: Discovery, Content, and Influence3
DMG 799Digital Campaign Project/Capstone3
Select 1 Elective3
The electives below are recommended by the Academic Director as most applicable to your degree program. SPS students can choose any course (other than those requiring prerequisites, Capstone/799 courses, or internship courses) from the SPS catalog to fulfill their elective requirements.
PMP 710
Project Management Essentials
CMS 720
Crisis and Issues Communications
CMS 722
Strategic Communications
CMS 732
Leading through Intercultural Communications
CMS 750
Champion Corporate Branding
DMG 751
AI-Powered Visual Content Creation and Video Development
DMG 752
Digital Consumer Psychology and Decision Making
DMG 753
The Customer Journey: Website and eCommerce Marketing
LDR 726
Financial Management for Today's Leaders
Total Hours30