Core Courses
DMG 710Strategic Digital Marketing3
DMG 712Digital Marketing Research, Journey Mapping, and Consumer Analytics3
DMG 720Marketing Analytics and Data Visualization3
DMG 724Digital Design Thinking and the User Experience (UX)3
DMG 722Branding, Storytelling, and Writing Content for the Digital World3
DMG 714Leadership, Ethics, and the Legal Landscape of Digital Marketing3
DMG 730Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting3
DMG 732Social Media Marketing: SEO, Content and Influencers3
DMG 799Digital Campaign Project/Capstone3
Select 1 Elective3
Project Management Essentials
Website, Visual Content, and Video Development
Digital Consumer Psychology and Decision Making
The Customer Journey: Website and eCommerce Marketing
Total Hours30