Core Courses
DMG 710AI for Digital Marketing, Branding, and Strategy3
DMG 712Digital Marketing Research, Journey Mapping, and Consumer Analytics3
DMG 714Leadership, Ethics, and the Legal Landscape of Digital Marketing3
DMG 720Marketing Analytics and Data Visualization3
DMG 722AI-Enhanced Branding, Storytelling, and Content Strategy3
DMG 724Digital Design Thinking and the User Experience (UX)3
DMG 730Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting3
DMG 732Social Media Marketing: SEO, Content, Influencers and AI3
DMG 799Digital Campaign Project/Capstone3
Select 1 Elective3
The electives below are recommended by the Academic Director as most applicable to your degree program. SPS students can choose any course (other than those requiring prerequisites, Capstone/799 courses, or internship courses) from the SPS catalog to fulfill their elective requirements.
PMP 710
Project Management Essentials
CMS 720
Crisis and Issues Communications
CMS 722
Strategic Communications
CMS 732
Leading through Intercultural Communications
CMS 750
Champion Corporate Branding
DMG 751
AI-Powered Visual Content Creation and Video Development
DMG 752
Digital Consumer Psychology and Decision Making
DMG 753
The Customer Journey: Website and eCommerce Marketing
LDR 726
Financial Management for Today's Leaders
Total Hours30