DMG 710 | Strategic Digital Marketing | 3 |
DMG 712 | Digital Marketing Research, Journey Mapping, and Consumer Analytics | 3 |
DMG 720 | Marketing Analytics and Data Visualization | 3 |
DMG 722 | Branding, Storytelling, and Writing Content for the Digital World | 3 |
DMG 724 | Digital Design Thinking and the User Experience (UX) | 3 |
DMG 714 | Leadership, Ethics, and the Legal Landscape of Digital Marketing | 3 |
DMG 730 | Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting | 3 |
DMG 732 | Social Media Marketing: SEO, Content and Influencers | 3 |
DMG 799 | Digital Campaign Project/Capstone | 3 |
| Project Management Essentials | |
| Crisis and Issues Communications | |
| Strategic Communications | |
| Leading through Intercultural Communications | |
| Champion Corporate Branding | |
| Website, Visual Content, and Video Development | |
| Digital Consumer Psychology and Decision Making | |
| The Customer Journey: Website and eCommerce Marketing | |
| Financial Management for Today's Leaders | |
Total Hours | 30 |